Demna Gvasalia is high fashion’s golden child. He sent the world crazy with Vetements, and he’s transformed Balenciaga into one of the industry’s must-have labels, too. Dad caps — those ultra-normcore hats your dad wears on holiday — are also en vogue with the fashion set these days, even though they’ve been a streetwear banger since pretty much forever.
What do you get when you combine the two, then? A smash hit, obviously. The humble dad cap has been glamorized in Demna’s recent Balenciaga collections, although unlike the house’s take on windbreakers,sneakers and tailoring, there’s nothing out-of-the-ordinary about it. Demna’s hats are made from cotton twill, just like every other baseball cap, but unlike other baseball caps, it has Balenciaga embroidered on the crown and costs $285 from the house’s webstore.
I feel like I’ve seen about a billion Balenciaga dad caps on the streets of London and Milan’s fashion weeks. It’s hardly surprising: combine an accessory that anyone can wear with the most talked-about name in the business and you’re bound to have a hit on your hands.
It’s one of those duhhh moments you get being a streetwear kid on the fashion week circuit. Our beloved subgenre of clothing is now standard issue for the high fashion clique, and it’s actually kinda cute seeing superstar editors, stylists and the like wearing stuff that’s been part of our wardrobe since day one. The same thing happened with sweatpants, bomber jackets and sneakers not so long ago.
I have no idea why people are throwing nearly $300 at their caps just because they say Balenciaga on them, though: my $40 Polo Sport hat has been going strong for four years now.
That doesn’t seem to have bothered anyone else, though: Balenciaga’s dad caps are sold out everywhere.
For more trend reports from the front line of fashion week, get familiar with Gucci loafers and bowling shirts. They were both all the rage last season, but don’t let that bother you: they’ll look just as sick in 2166 as they did in 2016.